Prep Jerks are people who receive good grades or excel in intelligent activities but will still give you the attitude needed to aggressively contend in a world that is not always forgiving.
The Prep Jerks began in 2005 when all the people that were associated with us began to understand that the conventional way of dressing for people in Los Angeles was obsolete. A plain white t-shirt and baggy over sized jeans felt confined and tacky. We felt like we were being robbed of our freedom to be different, and we were not alone.
How are you doing today?
We are doing well as a company. Ever evolving, always experimenting.
For those who don’t know who you are tell us about you:
Prep Jerks, INC. is about being who you are but always striving to become who you want to be. We established our brand in the summer of ’05 in Los Angeles where we currently do business.
Tell us who are in Prep Jerks?
Otis Collins, Dashunn Burns, Eric Burns and Anthony Collins.
Facebook us!
How did you get your first start in Fashion?
We are all fashion savvy people so all it took was the right formula. It was only a matter of time until we created something that we loved and cherished.
How did you come up with the name Prep Jerks? Why?
A gentleman by the name if “Big Ant” actually called us the name one day while in Roscoe’s Chicken and Waffles and we rolled with it ever since. The name reflects our style of life in many ways, Prep Jerks are people who receive good grades or excel in intelligent activities but will still give you the attitude needed to aggressively contend in a world that is not always forgiving.
What made you want to start your own clothing company?
Having a knack for both business and fashion will lead in the direction of a clothing company. If you enjoy wearing new refreshing styles and designs but other companies lack the consistency needed to fit your needs, you will resort to creating your own brand to wear and eventually sell to others.
Who is the Prep Jerks customer?
18-30 Male and Female demographic, we chose this demographic because adolescents look up to this age range for guidance and inspiration. People who normally purchase are into fashion and abstract artwork. Hip Hop music is also a tool we use to market our brand to customers.
Who or what are your inspiration(s)? Why?
Life, music, women, cars, photography, graffiti, skating, movies, and art inspire us. These things inspire us because they are activities or entities that we all enjoy on a day-to-day basis or we participated in them at a time.
How do you stay focused?
Lots and lots of WEED, we also set goals and pursue them knowing that we have a name to uphold.
Are there any new projects that you are interested in starting? Or is there something new that you are working on?
We are actually embarking on a new venture. We have decided to have all our printing done in house. Meaning we control volume and other costs in order to continue to create limited pieces for our customers benefit.
Finally, is there anything you want to say to the readers?
Fuck with us, we are printed in America and we believe in quality over quantity. Remember to inspire and challenge ideas at all times, especially your friend’s ideas. Don’t let them create some bullshit that you know is whack. Don’t be afraid to tell them it is really, really corny, they will thank you for it in the end. And always remember, Glory and Prestige over Gold and Fame.
For more on the Prep Jerks check out:
Shop.prepjerks.com.
Prepjerks.com/blog.
Facebook Search: Prep Jerks.
www.twitter.com/prepjerks.
Entries (RSS)